ZOI
A PWA based lifestyle product that sells cheap mobile data and provide free medical services as a by product.
The Context
As a consultancy project for IFA program for Novustack, I worked as a consultant Product Manager for the PWA. I worked with the the Zoi product manager.
My responsibilities was to:
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Drive adoption and sales through product design and thinking
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Recommend market positioning strategies
The Product
Zoi is an MVP trying to acquire customer base and good market positioning
MY Approach
After talking with the client, I began a qualitative research to understand the behavior and attitude of people to their health and mobile data purchase behavior.
I synthesized research findings and drew actionable insights from key findings.
We built a prototype style guide framework off Zoi Mvp and insights from research findings where designers and developers could have a UI and UX endpoint for making decisions on product design.
I created a product roadmap to illustrate the strategic vision to client which matches broader product and company goals with development efforts, and align the teams around common goals to create better products
Prototype
Presentation
Our presentation was clearly divided into the following sections:
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Research findings
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Problem canvas
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Actionable insights
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Solution
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Prototype
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SWOT analysis
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Target Market
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Marketing strategy