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July 2021

March 2021

Led the team to designed and executed studies that address both user behavior and attitudes through qualitative and quantitative methods such as interviews and surveys.
Conducted independent research on multiple aspects of how users engage with products and experiences
Analyzed user behavior data collected via qualitative and quantitative methods
Conveyed research findings to product manager and Market department through written reports

May 2019 - February 2021

Work cross-functionally with Product designers, Project managers and Software, Market departments, engineers across China and in Nigeria.
Worked with product team to validate research insights
Conducted over 15 user research studies using evaluative and foundational research methods such as In-depth interviews, usability test, focus group, surveys etc. to gain insights on More app and Soundi radio app.
Recruited research participants based on user segmentation and product usage.
Transcribed and conducted qualitative research analysis for user interviews sessions.
Developed and presented research reports for the conducted user interview with details on user insights, user journey and product specifics.
Researched on new business ideas and identified business opportunities such as Soundi radio app.
Monitored competitive market dynamics, conducting benchmark studies and competitive analysis

2017 - 2019

2010 - 2015